The Nvidia Way: Jensen Huang and the Making of a Tech Giant

A deeply reported business history of the chip-designer Nvidia - from its founding in 1993 to its recent emergence as one of the most valuable corporations in the world - explaining how the company`s culture, overseen by co-founder and CEO Jensen Huang, has powered its incredible successNvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a diner in California, for years it was known primarily in the then-niche world of computer gaming. In fact, the company`s leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure.In The Nvidia Way, acclaimed tech writer Tae Kim draws on more than one hundred interviews - including Jensen (as he is known) and his co-founders, the two original venture capital investors, early former employees and current senior executives - to show how Nvidia played the longest of long games, repeatedly creating new markets and out-manoeuvring competitors, including the original semiconductor giant, Intel, which now finds itself well behind the upstart. Kim offers revelations at every step, among them: - An authoritative, myth-busting account of Nvidia`s founding in 1993 - How Nvidia managed to overcome early missteps that would have killed most start-ups - The benefits of Nvidia`s flat organisational structure, which allows even low-level employees to contribute to the direction of the company - How Jensen`s obsession with solving the Innovator`s Dilemma - the problem of an entrenched market leader falling to smaller, nimbler companies - drove him to reinvent his approach to corporate strategy - How Nvidia saw the coming AI wave sooner than anyone else, and how it bet its future on a technology that had not yet arrivedA rare view into Nvidia`s distinct culture and Jensen`s management principles, The Nvidia Way is a book for our moment as well as an instant classic of business history, with enduring lessons for entrepreneurs and managers alike.