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A Theory of Cognitive Dissonance

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Leon Festinger’s 1957 A Theory of Cognitive Dissonance is a key text in the history of psychology – one that made its author one of the most influential social psychologists of his time. It is also a prime example of how creative thinking and problem solving skills can come together to produce work that changes the way people look at questions for good.

Strong creative thinkers are able to look at things from a new perspective, often to the point of challenging the very frames in which those around them see things. Festinger was such a creative thinker, leading what came to be known as the “cognitive revolution” in social psychology. When Festinger was carrying out his research, the dominant school of thought – behaviorism – focused on outward behaviors and their effects. Festinger, however, turned his attention elsewhere, looking at “cognition:” the mental processes behind behaviors. In the case of “cognitive dissonance”, for example, he hypothesized that apparently incomprehensible or illogical behaviors might be caused by a cognitive drive away from dissonance, or internal contradiction. This perspective, however, raised a problem: how to examine and test out cognitive processes. Festinger’s book records the results of the psychological experiments he designed to solve that problem. The results helped prove the existence for what is now a fundamental theory in social psychology.

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Dane bibliograficzne / Bibliographische info
Rodzaj (nośnik) / Produkt-Typ książka / Buch
Dział / Departement Książki i czasopisma / Bücher und Zeitschriften
Tytuł / Titel A Theory of Cognitive Dissonance
Język / Sprache angielski
Seria (cykl) / Ein Teil der Serie MACAT LIBRARY
Wydawca / Herausgeber Macat International
Rok wydania / Erscheinungsjahr 2017
Rodzaj oprawy / Deckelform Miękka
Wymiary / Größe 13.0x20.0
Liczba stron / Seiten 98
Ciężar / Gewicht 0,115 kg
   
ISBN 9781912127818 (9781912127818)
EAN/UPC 9781912127818
Stan produktu / Zustand Nowa książka - sprzedajemy wyłącznie nowe nieużywane książki.
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