Business Matters covers a variety of business-related topics introducing a wide range of vocabulary as well as providing ample opportunities to practice and master the use of Business English. The list of topics includes:
• Company and market structure
• Recruitment process and employee motivation
• Market research, production and pricing policy
• Advertising and promotion
• Sales and distribution
• International trade and globalization
• Transport and logistics
• Business growth
• Customer rights
Each unit comprises key vocabulary, a text exemplifying the use of the terminology, a wide selection of exercises: multiple-choice questions, gapped sentences, vocabulary matching, crosswords and puzzles as well as topics for discussion and an essay-writing section.
Business Matters is an ideal textbook and reference tool for both university students and business professionals from intermediate to advanced level of language competence.