Whether presenting a product or principle, service or idea, we all engage in sales. Full of entertaining stories and real-life examples, Secrets of Closing the Sale will give you the strategies and guidelines you need to become proficient in the art of effective persuasion. You will learn how to

· project warmth, enthusiasm, and integrity
· increase productivity and professionalism
· overcome objections
· deal respectfully with challenging prospects
· effectively use over one hundred creative closes

Zig Ziglar's principles of success are easy to understand and apply, yet they have a far-reaching impact. By using his proven methods, you will be able to face your prospects with enthusiasm and poise.