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Nudge Improving Decisions About Health, Wealth and Happiness

Mark Egan
Niedostepny
Ostatnio widziany
16.11.2021
42,39 zł
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When it was published in 2008, Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge’s success is Thaler and Sunstein’s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought – which works on the basis that, overall, humans make rational decisions – by focusing instead on the ‘irrational’ cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can ‘nudge’ us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument.

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Dane bibliograficzne / Bibliographische info
Rodzaj (nośnik) / Produkt-Typ książka / Buch
Dział / Departement Książki i czasopisma / Bücher und Zeitschriften
Autor / Author Mark Egan
Tytuł / Titel Nudge
Podtytuł / Untertitel Improving Decisions About Health, Wealth and Happiness
Język / Sprache angielski
Seria (cykl) / Ein Teil der Serie MACAT LIBRARY
Wydawca / Herausgeber Macat International
Rok wydania / Erscheinungsjahr 2018
Rodzaj oprawy / Deckelform Miękka
Wymiary / Größe 13.0x20.0
Liczba stron / Seiten 96
Ciężar / Gewicht 0,115 kg
   
ISBN 9781912128037 (9781912128037)
EAN/UPC 9781912128037
Stan produktu / Zustand Nowa książka - sprzedajemy wyłącznie nowe nieużywane książki.


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