The Everything Token

NFTs cause excitement and skepticism. How much value can a token hold? What drives this value?

The Everything Token is an essential primer on NFTs (non-fungible tokens), explaining their use, purpose, and how businesses can create and exploit them to develop new product lines, building customer loyalty and increased revenues at the same time.

Together, Stephen, a marketing professional, and Scott, a Harvard Business School professor, have spent much of the past few years embedded in NFT communities and helping launch NFT products. As self-described beta testers of this brand-new technology, they’ve seen its power first-hand and aim to educate others on the importance, uses and purpose of NFTs and surrounding, ever-evolving technologies.

Demystifying the complexities, two experts in NFTs show why we should take NFTs far more seriously than their reputation as fun digital art collectibles suggest. They have a wider variety of uses than one may realise.

Gripping and accessible, this book provides a guide and an insight into what can often be a hard-to-grasp area of technology.

Informacja dotycząca wprowadzenia produktu do obrotu:
Ten produkt został wprowadzony na rynek przed 13 grudnia 2024 r. zgodnie z obowiązującymi wówczas przepisami (Dyrektywą o ogólnym bezpieczeństwie produktów). W związku z tym może on być nadal sprzedawany bez konieczności dostosowania do nowych wymogów wynikających z Rozporządzenia o Ogólnym Bezpieczeństwie Produktów (GPSR). Produkt zachowuje pełną legalność w obrocie, a jego jakość i bezpieczeństwo pozostają zgodne z obowiązującymi wcześniej standardami.

Information regarding product placement on the market:
This product was placed on the market before December 13, 2024, in accordance with the applicable regulations at the time (the General Product Safety Directive). As a result, it can continue to be sold without needing to meet the new requirements introduced by the General Product Safety Regulation (GPSR). The product remains fully compliant with all previously valid legal standards, ensuring its continued quality and safety.