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Logo Modernism

Jens Müller
Nicht am Lager
Ostatnio widziany
14.10.2024
328,42 zł
Dostawa kurierska do Niemiec, do 30kg tylko 4€! (Sprawdź!)

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Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.

This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.

Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

Książka Logo Modernism wysyłka Niemiecy od 2€. Wysyłka do Austrii i innych krajów - sprawdź na stronie "dostawa"

Dane bibliograficzne / Bibliographische info
Rodzaj (nośnik) / Produkt-Typ książka / Buch
Dział / Departement Książki i czasopisma / Bücher und Zeitschriften
Autor / Author Jens Müller
Tytuł / Titel Logo Modernism
Język / Sprache angielski
Wydawca / Herausgeber Taschen
Rok wydania / Erscheinungsjahr 2023
Rodzaj oprawy / Deckelform Twarda z obwolutą
Wymiary / Größe 25.0x37.0
Liczba stron / Seiten 432
Ciężar / Gewicht 3,588 kg
   
ISBN 9783836545303 (9783836545303)
EAN/UPC 9783836545303
Stan produktu / Zustand Neue Bücher - wir verkaufen nur neue Bücher.

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