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Insanely Simple

Ken Segall
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Ostatnio widziany
15.03.2017
67,21 zł
63,85 zł
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To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon.

The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory.

As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation.

Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.

'A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing' The Times

'Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power' Financial Times

Książka Insanely Simple wysyłka Niemiecy od 1.40€. Wysyłka do Austrii i innych krajów - sprawdź na stronie "dostawa"

Dane bibliograficzne / Bibliographische info
Rodzaj (nośnik) / Produkt-Typ książka / Buch
Dział / Departement Książki i czasopisma / Bücher und Zeitschriften
Autor / Author Ken Segall
Tytuł / Titel Insanely Simple
Język / Sprache angielski
Wydawca / Herausgeber Penguin Books
Rok wydania / Erscheinungsjahr 2012
Rodzaj oprawy / Deckelform Miękka
Wymiary / Größe 13.0x19.0
Liczba stron / Seiten 242
Ciężar / Gewicht 0,185 kg
   
ISBN 9780670921195 (9780670921195)
EAN/UPC 9780670921195
Stan produktu / Zustand Neue Bücher - wir verkaufen nur neue Bücher.

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