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If Then

Jill Lepore
Nicht am Lager
Ostatnio widziany
29.03.2023
67,69 zł
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The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge–decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk.

Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their “People Machine” from New York, Cambridge, and Saigon for clients that included John Kennedy’s presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence.

In If Then, distinguished Harvard historian and New Yorker staff writer, Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.

‘A person can’t help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. Knowing that there is a mind like hers in the world is a hope-inducing thing’ George Saunders, Man Booker Prize-winning author of Lincoln in the Bardo

‘An authoritative account of the origins of data science, a compelling political narrative of America in the Sixties, a poignant collective biography of a generation of flawed men’ David Kynaston

‘If Then is simultaneously gripping and absolutely terrifying’ Amanda Foreman

Książka If Then wysyłka Niemiecy od 1.40€. Wysyłka do Austrii i innych krajów - sprawdź na stronie "dostawa"

Dane bibliograficzne / Bibliographische info
Rodzaj (nośnik) / Produkt-Typ książka / Buch
Dział / Departement Książki i czasopisma / Bücher und Zeitschriften
Autor / Author Jill Lepore
Tytuł / Titel If Then
Język / Sprache angielski
Wydawca / Herausgeber John Murray
Rok wydania / Erscheinungsjahr 2021
Rodzaj oprawy / Deckelform Miękka
Wymiary / Größe 13.0x19.5
Liczba stron / Seiten 416
Ciężar / Gewicht 0,346 kg
   
ISBN 9781529386172 (9781529386172)
EAN/UPC 9781529386172
Stan produktu / Zustand Neue Bücher - wir verkaufen nur neue Bücher.

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