Newsletter

All-American Ads of the 70s

Steven Heller
Am Lager
Dostępne mniej niż 10 sztuk.
Versandfertig in 3-4 Werktagen.
159,36 zł
Dostawa kurierska do Niemiec, do 30kg tylko 4€! (Sprawdź!)

lub
Vorliegende Bewertungen

Ads of the 1970s get funky and socially conscious
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials.

All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as "sisters are different from brothers," the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications.

A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

Książka All-American Ads of the 70s wysyłka Niemiecy od 2€. Wysyłka do Austrii i innych krajów - sprawdź na stronie "dostawa"

Dane bibliograficzne / Bibliographische info
Rodzaj (nośnik) / Produkt-Typ książka / Buch
Dział / Departement Książki i czasopisma / Bücher und Zeitschriften
Autor / Author Steven Heller
Tytuł / Titel All-American Ads of the 70s
Język / Sprache angielski, niemiecki, francuski
Wydawca / Herausgeber Taschen
Rok wydania / Erscheinungsjahr 2022
Rodzaj oprawy / Deckelform Twarda z obwolutą
Wymiary / Größe 20.0x26.0
Liczba stron / Seiten 640
Ciężar / Gewicht 2,40 kg
   
ISBN 9783836588607 (9783836588607)
EAN/UPC 9783836588607
Stan produktu / Zustand Neue Bücher - wir verkaufen nur neue Bücher.

Tags
Vorliegende Bewertungen
Zapraszamy do zakupu tego produktu.