Simply Business is an excellent read both for those who want to give business a try and those already running small businesses and looking for ideas to grow them. It is also meant for entrepreneurs who have already achieved success and are now trying to maintain their leading positions.
This is a unique book on the market, written by an author who describes the modest beginnings of his business career as convincingly as he does his experiences of managing one of the largest private-sector groups of companies in Poland. When reading this book, one gets the impression that it contains not a single reflection or piece of advice that does not stem from the author’s own experiences, good as well as bad.
Leszek Czarnecki gives an interesting introduction to the arcana of entrepreneurship. The reader receives practical business education illustrated with numerous concrete examples. The author does not provide definitive answers or ready-made recipes for how to resolve problems. Instead, he gets readers involved, forces them to think and draw conclusions themselves. He instils an interest in economics and respect for entrepreneurial individuals. He inspires.