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Pre-Suasion A Revolutionary Way to Influence and Persuade

Robert Cialdini
Niedostepny
Ostatnio widziany
21.04.2020
69,76 zł
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NEW YORK TIMES BESTSELLER. "Timeless and indispensable." (Amy Cuddy, author of Presence). "Utterly fascinating." (Adam Grant, author of Originals and Give and Take). "Shockingly insightful." (Chip Heath, co-author of Switch and Made to Stick). When it comes to persuasion, success can begin before you say a word. In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of "Pre-suasion", where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say "Yes" even before they are asked. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence. "Mind-blowing." (Management Today). "Accessible and intellectually rigorous." (Books of the Year, The Times). "Fascinating, fluent and original." (Tim Harford, author of The Undercover Economist Strikes Back)

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Dane bibliograficzne / Bibliographische info
Rodzaj (nośnik) / Produkt-Typ książka / Buch
Dział / Departement Książki i czasopisma / Bücher und Zeitschriften
Autor / Author Robert Cialdini
Tytuł / Titel Pre-Suasion
Podtytuł / Untertitel A Revolutionary Way to Influence and Persuade
Język / Sprache angielski
Wydawca / Herausgeber Random House
Rok wydania / Erscheinungsjahr 2017
Rodzaj oprawy / Deckelform Miękka
Wymiary / Größe 13.0x20.0
Liczba stron / Seiten 414
Ciężar / Gewicht 0,302 kg
   
Wydano / Veröffentlicht am 27.04.2017
ISBN 9781847941435 (9781847941435)
EAN/UPC 9781847941435
Stan produktu / Zustand Nowa książka - sprzedajemy wyłącznie nowe nieużywane książki.

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