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Corporate Social Responsibility, Public Relations and Community Engagement merging Perspectives from South East Asia

Marianne D. Sison , Zeny Sarabia-Panol
Niedostepny
Ostatnio widziany
18.12.2020
242,86 zł
230,72 zł
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Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility.

In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam—the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance.

This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.

Książka Corporate Social Responsibility, Public Relations and Community Engagement wysyłka Niemiecy od 1.40€. Wysyłka do Austrii i innych krajów - sprawdź na stronie "dostawa"

Dane bibliograficzne / Bibliographische info
Rodzaj (nośnik) / Produkt-Typ książka / Buch
Dział / Departement Książki i czasopisma / Bücher und Zeitschriften
Autor / Author Marianne D. Sison , Zeny Sarabia-Panol
Tytuł / Titel Corporate Social Responsibility, Public Relations and Community Engagement
Podtytuł / Untertitel merging Perspectives from South East Asia
Język / Sprache angielski
Wydawca / Herausgeber Routledge
Rok wydania / Erscheinungsjahr 2019
Rodzaj oprawy / Deckelform Twarda
Wymiary / Größe 16.0x24.0
Liczba stron / Seiten 188
Ciężar / Gewicht 0,434 kg
   
ISBN 9781138838123 (9781138838123)
EAN/UPC 9781138838123
Stan produktu / Zustand Nowa książka - sprzedajemy wyłącznie nowe nieużywane książki.


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