The Smart Marketing Book

This book is a concise guide to all aspects of modern marketing. It is designed fornew marketers wanting to build their understanding quickly and for seasoned professionals looking to fill gaps in their knowledge.

With crystal clear explanations of marketing concepts, ingenious frameworks and charming illustrations throughout, The Smart Marketing Book has becomethe indispensable handbook for anyone seeking to understand the secrets of great marketing and how to apply the latest thinking to drive business success.