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Social Media and Crisis Communication

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Ostatnio widziany
08.10.2019
230,78 zł
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Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions.

Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.

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Dane bibliograficzne / Bibliographische info
Rodzaj (nośnik) / Produkt-Typ książka / Buch
Dział / Departement Książki i czasopisma / Bücher und Zeitschriften
Tytuł / Titel Social Media and Crisis Communication
Język / Sprache angielski
Wydawca / Herausgeber Routledge
Rok wydania / Erscheinungsjahr 2019
Rodzaj oprawy / Deckelform Miękka
Wymiary / Größe 15.0x23.0
Liczba stron / Seiten 462
Ciężar / Gewicht 0,722 kg
   
ISBN 9781138812000 (9781138812000)
EAN/UPC 9781138812000
Stan produktu / Zustand Neue Bücher - wir verkaufen nur neue Bücher.
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